Why this system exists
Personalized sales collateral is usually slow to research and build, while generic decks fail to show a prospect that you understand their market and current GTM situation.
Sales Enablement
Microsite Pipeline
Turns one sales lead into a researched, personalized eight-page sales microsite and PDF using sourced company data.
What it produces
A repeatable local pipeline that researches a company, generates TAM, ICP, and sales-signal insights, then renders an on-brand HTML page and PDF without fabricating missing data.
System overview
How the playbook moves from input to outcome.
Each stage has one job. The sequence stays visible while the active state moves through the system.
01
Lead
Start with a person and company domain.
02
Enrich
Research the person, company, stack, traffic, ads, and brand.
03
Synthesize
Generate sourced TAM, ICP segments, and sales signals.
04
Validate
Drop unsupported fields and check required core outputs.
05
Render
Create a personalized HTML microsite and printable PDF.
Preview complete
Unlock the full Microsite Pipeline playbook.
See the implementation details that turn the overview into a working system.
- Inputs and outputs
- Repository structure
- Guardrails and setup steps