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Open GTM operating library

Pre-built skills for any AI agent.

Practical GTM playbooks for ABM, outbound, cold email, list building, deliverability, and signals. Read the full operating guide, then add the skill to Claude Code, Codex, Cursor, or 70+ compatible agents.

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Skills available

56

One installable file per skill. MIT licensed and maintained in public.

Install from the complete library

npx skills add automatewithuday/GTM-Skills

Agent Skills spec · MIT

The complete index

All 56 GTM skills

Start with the job you need done. Every detail page includes the full skill, its source repository, and a downloadable Markdown file.

56 skills

ABMv1.0

/abm-measurement

How to measure ABM success

What it helps you do

Use this skill when measuring, reporting on, or auditing an account-based marketing (ABM) program — choosing account-level metrics by funnel stage (coverage, awareness/reach, engagement, pipeline, revenue), picking an attribution model (weighted multi-touch, W-shaped, hybrid), calculating ABM ROI, pipeline ROI, cost per engaged account, cost per pipeline account, pipeline velocity, ABM CAC or LTV:CAC, comparing results to benchmarks, or checking measurement maturity before launch.

by
@automatewithuday

ABMv1.0

/abm-retargeting

ABM retargeting

What it helps you do

Use this skill when planning, building, or troubleshooting retargeting campaigns for ABM target accounts — segmenting audiences by engagement level or page visited, setting ad frequency caps and creative rotation, sequencing a multi-channel play (LinkedIn, Meta, Google, email, BDR, direct mail) after a trigger like a pricing-page visit, setting up website or matched audiences in LinkedIn Campaign Manager, Meta, or Google Ads, syncing CRM (HubSpot) lists to ad audiences, or weighting multi-touch attribution for retargeting.

by
@automatewithuday

ABMv1.0

/abm-target-accounts

ABM target account lists

What it helps you do

Use this skill when building, sizing, scoring, tiering, or managing a target account list for ABM — working out how many accounts a revenue target needs, defining ICP criteria, building lookalikes from best customers, enriching and scoring accounts (Clay, BuiltWith, Apollo), setting A/B/C/D tiers, importing accounts into HubSpot with ABM stage properties, syncing company lists to LinkedIn Campaign Manager, or automating stage progression from ad engagement.

by
@automatewithuday

Iterate & automatev1.0

/auto-research-public

Auto Research (Public)

What it helps you do

Use this skill when launching a cold email campaign from a single target company domain with no list, ICP, or copy yet, Smartlead inboxes are already warmed, and the goal is a live campaign in under an hour with minimal hand-holding.

by
@automatewithuday

Outreachv1.0

/b2b-cold-email-copywriting

B2B cold email copywriting

What it helps you do

Use this skill when writing or fixing cold email that has to land in the primary inbox and get replies at volume — a cold sequence for an enriched list, outbound copy for a new offer, or a campaign getting no replies. Covers the Big-3 diagnosis order (list, offer, copy), deliverability prerequisites, five email frameworks, the personalisation ladder, interest-based CTAs, the follow-up arc, deliverability-safe spintax, banned words, and a pre-send QA checklist.

by
@automatewithuday

List buildingv1.0

/blitz-list-builder

Blitz List Builder

What it helps you do

Use this skill when a list of company domains already exists (competitors, Google Maps export, named accounts) and the job is finding the owner, founder, CEO, or VP at each one via the Blitz API. Best for SMB owner-finding and named-account ABM.

by
@automatewithuday

Strategyv1.0

/campaign-copywriting

Campaign copywriting

What it helps you do

Use this skill when writing or rewriting cold email campaign copy — subject lines, first lines, body, and the follow-up sequence — from a campaign strategy doc, a website, or client context, or when reviewing, scoring, or tightening an existing cold email.

by
@automatewithuday

Strategyv1.0

/campaign-strategy

Campaign strategy

What it helps you do

Use this skill when planning cold outbound campaigns for a client or your own company — generating a slate of campaign ideas from broad to niche with list filters, AI-personalization strategies, and value propositions, given a website, ICP profile, or client context.

by
@automatewithuday

Signalsv1.0

/champion-move-detection

Champion move detection

What it helps you do

Use this skill when running a monthly sweep for champions or heavy users of paying customers who changed jobs — building per-account watchlists, verifying moves against live LinkedIn data, routing qualifying moves into account scoring as MQLs, and flagging churn risk on the account they left.

by
@automatewithuday

Signal playbooksv1.0

/clay-playbooks

Clay Playbooks

What it helps you do

Use this skill when building or running any of the signal playbooks in Clay, either as a browser-built table or a CLI-built workflow, and the shared conventions, credit gates, and build harnesses are needed. Also use as the index to pick which playbook produces which field.

by
@automatewithuday

Signalsv1.0

/closed-won-replication-play

Closed-won replication play

What it helps you do

Use this skill when a deal moves to Closed Won and you want to turn the win into new pipeline right away — finding lookalike companies not yet in the CRM and drafting outreach from the deal owner for batch review.

by
@automatewithuday

Strategyv1.0

/cold-email-kickoff

Cold Email Kickoff

What it helps you do

Use this skill when someone is starting cold email from scratch, says "where do I begin", or needs the guided entry point that walks through ICP, lead magnet, campaign strategy, and a plan before touching domains or lists.

by
@automatewithuday

Copy & sendv1.0

/cold-email-starter-kit

Cold Email Starter Kit

What it helps you do

Use this skill when learning cold email end to end or launching a first campaign the manual way: buying domains (Dynadot), provisioning inboxes (Zapmail), building lists (Prospeo), writing copy, enrichment, and sending (Smartlead or Instantly). Also use as the reference library when another skill needs deliverability, sequence, API, legal, or troubleshooting detail.

by
@automatewithuday

Iterate & automatev1.0

/cold-email-weekly-rhythm

Cold Email Weekly Rhythm

What it helps you do

Use this skill when a cold email program is live and the question is what to do each Monday, Wednesday, Friday, biweekly, monthly, and quarterly to keep it healthy.

by
@automatewithuday

List buildingv1.0

/competitor-engagers

Competitor Engagers

What it helps you do

Use this skill when building a list of people who like or comment on competitors' LinkedIn posts, starting from a website URL.

by
@automatewithuday

Infrastructurev1.0

/deliverability-incident-response

Deliverability Incident Response

What it helps you do

Use this skill when cold email deliverability breaks: "I landed in spam", bounce rate spiked, a domain is blacklisted, warmup got blocked, or reply rate fell off a cliff. Symptom-keyed triage for what to check first, likely cause, fix, and recovery timeline. Pair with email-deliverability-audit for a full diagnosis.

by
@automatewithuday

Iterate & automatev1.0

/deliverability-test-public

Deliverability Test — Inbox Type Comparison

What it helps you do

Use this skill when comparing reply, bounce, and positive-reply rates by inbox type (SMTP vs Gmail vs Outlook) across a Smartlead account, or deciding which inbox provider to buy more of.

by
@automatewithuday

List buildingv1.0

/disco-like

Disco-Like

What it helps you do

Use this skill when a handful of known-good seed domains or a plain-language ICP description needs to become hundreds of lookalike companies via DiscoLike's business domain database.

by
@automatewithuday

Infrastructurev1.0

/email-deliverability-audit

Email Deliverability Audit

What it helps you do

Use this skill when reply rates drop, bounces spike, a Smartlead account is being taken over, or a routine weekly health check is due: SPF/DKIM/DMARC checks, inbox reputation, spam placement, and domains under the 1% reply-rate line. Also use before scaling send volume.

by
@automatewithuday

Iterate & automatev1.0

/experiment-design

Experiment Design

What it helps you do

Use this skill when planning a cold email test and the risk is changing list and copy at the same time and learning nothing. Covers list-only, copy-only, and combined experiments, sample size, and confidence weighting.

by
@automatewithuday

List buildingv1.0

/google-maps-list-builder

Google Maps List Builder

What it helps you do

Use this skill when targeting local SMBs (restaurants, clinics, gyms, salons, contractors) by category and location and the list should come from Google Maps as a CSV ready for enrichment.

by
@automatewithuday

Strategyv1.0

/icp-onboarding

ICP Onboarding

What it helps you do

Use this skill when starting a new cold email engagement or client and the ICP, offer, hard filters, soft preferences, and banned industries have not been written down yet. Produces the client-profile.yaml that campaign-strategy and list-building skills consume.

by
@automatewithuday

List buildingv1.0

/icp-prompt-builder

ICP Prompt Builder

What it helps you do

Use this skill when a list-building skill (disco-like, prospeo-full-export, blitz-list-builder, google-maps-list-builder) has just produced companies and the AI prompt that decides ICP fit needs to be built or tuned before spending on enrichment.

by
@automatewithuday

Strategyv1.0

/lead-magnet-brainstorm

Lead Magnet Brainstorm

What it helps you do

Use this skill when cold email copy needs a free offer or hook, when someone asks "what can I give away" or "we need a stronger CTA", or when the core offer is too direct for a cold first touch.

by
@automatewithuday

List buildingv1.0

/list-builder

List Builder — the meta list-building process

What it helps you do

Use this skill when the request is "build me a list", "get me leads for X", or "find everyone who..." and the goal is the largest qualified list possible across Prospeo, GetLeads, Blitz, and lookalike snowballing, with AI qualification and uncapped contact pull. Requires list-expander installed alongside.

by
@automatewithuday

List buildingv1.0

/list-expander

List Expander — seed companies → lookalikes → mined filters → qualified TAM

What it helps you do

Use this skill when a niche list feels incomplete, known good-fit companies are missing from keyword searches, or ~10 seed companies need to become a full qualified TAM.

by
@automatewithuday

List buildingv1.0

/list-quality-scorecard

List Quality Scorecard

What it helps you do

Use this skill when a lead list is enriched and about to be uploaded to Smartlead or another sender, and it needs a grade on duplicates, title relevance, bad-title patterns, catch-all density, verification coverage, and ICP fit first.

by
@automatewithuday

Iterate & automatev1.0

/personalization-subagent-pattern

Personalization Sub-Agent Pattern

What it helps you do

Use this skill when a campaign needs per-lead custom variables (situation lines, value lines, CTAs) generated for hundreds of rows inside Claude Code using parallel sub-agents, with a human approval loop before scaling.

by
@automatewithuday

Signal playbooksv1.0

/playbook-ad-library

Playbook: Meta Ad Library

What it helps you do

Use this skill when targeting companies currently running Meta (Facebook/Instagram) ads, or when an ad_library_line describing one live offer is needed on every row.

by
@automatewithuday

Signal playbooksv1.0

/playbook-ai-specificity

Playbook: AI Specificity Line

What it helps you do

Use this skill when the offer is generic and each email needs one sentence naming what the seller would actually do for this specific company, drawn from homepage evidence.

by
@automatewithuday

Signal playbooksv1.0

/playbook-case-study-page

Playbook: Case-Study Page Name-Drop

What it helps you do

Use this skill when the opener should reference a named customer the prospect publishes on their site (case studies, customer stories), with a verbatim quote as proof.

by
@automatewithuday

Signal playbooksv1.0

/playbook-company-name-cleaning

Playbook: Company Name Cleaning

What it helps you do

Use this skill when copy names the prospect's company and the raw field is messy (legal suffixes, taglines, dba entities, ALL CAPS).

by
@automatewithuday

Signal playbooksv1.0

/playbook-creative-ideas

Playbook: 3-Bullet Creative Ideas

What it helps you do

Use this skill when the email premise is "I looked at your business and had three ideas" and the three idea slots must be operator-defined, not free-form.

by
@automatewithuday

Signal playbooksv1.0

/playbook-first-name-cleaning

Playbook: First Name Cleaning

What it helps you do

Use this skill when the greeting uses the prospect's first name and the raw field is broken: honorifics, emoji, job titles, all-caps, appended hiring notices.

by
@automatewithuday

Signal playbooksv1.0

/playbook-fundraising

Playbook: Fundraising

What it helps you do

Use this skill when the list should be companies that raised an equity round in the last 12 months, or when a funding_line is needed on every row.

by
@automatewithuday

Signal playbooksv1.0

/playbook-google-site-search

Playbook: Google site: Keyword Filter

What it helps you do

Use this skill when a list should be filtered by whether each company's website mentions a keyword, phrase, or certification, using a site: search per domain.

by
@automatewithuday

Signal playbooksv1.0

/playbook-hiring-surge

Playbook: Hiring Surge

What it helps you do

Use this skill when targeting companies growing a specific department (sales, marketing) in the last 6 months, or when a hiring_surge_line is needed with role-start counts as evidence.

by
@automatewithuday

Signal playbooksv1.0

/playbook-job-posting-language

Playbook: Job Posting Language

What it helps you do

Use this skill when the opening line should quote a live job posting that names the prospect's own problem (keywords like "cold calling" or "Salesforce" in the description), with freshness gates so aged-out postings are blanked.

by
@automatewithuday

Signal playbooksv1.0

/playbook-linkedin-engagement

Playbook: LinkedIn Engagement

What it helps you do

Use this skill when the list should be people who liked or commented on a competitor's or customer's LinkedIn posts, with source-company exclusions and a DNC list.

by
@automatewithuday

Signal playbooksv1.0

/playbook-lookalikes

Playbook: Case-Study Lookalikes (filter mining, not raw lookalike)

What it helps you do

Use this skill when building a list around one flagship customer or case study by decomposing why it resonates (industry, headcount, keywords) and filtering lookalikes with a model judge.

by
@automatewithuday

Signal playbooksv1.0

/playbook-name-to-other-prospects

Playbook: Name 2 Other Prospects

What it helps you do

Use this skill when the email should ask "is this you or someone else" by naming two senior colleagues at the prospect's company.

by
@automatewithuday

Signal playbooksv1.0

/playbook-new-in-role

Playbook: New in Role

What it helps you do

Use this skill when a campaign needs a new_in_role_line on every row: prospects who recently took their seat (0-6 months) and are rebuilding their vendor stack.

by
@automatewithuday

Signal playbooksv1.0

/playbook-pricing-page

Playbook: Pricing Page

What it helps you do

Use this skill when the list should split self-serve from sales-led companies, or when an offer needs anchoring against a prospect's published price points, read from their own pricing page.

by
@automatewithuday

Signal playbooksv1.0

/playbook-social-link-finding

Playbook: Company Social Link Finding

What it helps you do

Use this skill when a campaign needs each company's verified official social profile URLs (LinkedIn, X, Facebook, Instagram, YouTube, TikTok) from a domain. Also use before engagement scraping or ad-library lookups that need the right page.

by
@automatewithuday

Signal playbooksv1.0

/playbook-social-posts

Playbook: Recent Social Post

What it helps you do

Use this skill when the opening line should reference one recent post from the prospect or their company page, with a skip filter for personal, political, or charged content.

by
@automatewithuday

Signal playbooksv1.0

/playbook-tech-on-website

Playbook: Technology On Website

What it helps you do

Use this skill when targeting by technology installed on the prospect's website (Shopify, HubSpot, WordPress, Klaviyo) and technographic vendor claims need verifying against the live site.

by
@automatewithuday

Signal playbooksv1.0

/playbook-warm-intros

Playbook: Warm Intros

What it helps you do

Use this skill when the opener should come from a real connection: prospects who used to work at a current customer or case-study company, share an investor, metro, or event.

by
@automatewithuday

Iterate & automatev1.0

/positive-reply-scoring

Positive Reply Scoring

What it helps you do

Use this skill when judging whether a Smartlead campaign is actually working: pull replies, classify them (interested, soft positive, referral, neutral, negative, OOO, bounce, unsubscribe), and compute positive reply rate against the 1% bar.

by
@automatewithuday

List buildingv1.0

/prospeo-full-export

Prospeo Full Search Export

What it helps you do

Use this skill when exporting an entire Prospeo people search to CSV, including searches over the 25K result limit that need state-by-state splitting.

by
@automatewithuday

List buildingv1.0

/prospeo-search-api

Prospeo Search Person API

What it helps you do

Use this skill when calling the Prospeo Search Person API directly and the exact request format, filter types, industry values, pagination, or rate limits are needed.

by
@automatewithuday

Copy & sendv1.0

/smartlead-api

Smartlead API Reference

What it helps you do

Use this skill when any Smartlead operation needs to be done programmatically: campaigns, leads, email accounts, analytics, master inbox, webhooks. Endpoint reference, auth, rate limits, and TypeScript patterns shared by the other Smartlead skills.

by
@automatewithuday

Copy & sendv1.0

/smartlead-campaign-upload-public

Smartlead Campaign Upload

What it helps you do

Use this skill when a leads CSV and a variants.yaml (from campaign-copywriting) are ready and need to become a DRAFT campaign in Smartlead with A/B/C variants, tag-scoped inboxes, custom-field mapping, and schedule. Never starts the campaign; a human hits Start.

by
@automatewithuday

Infrastructurev1.0

/smartlead-inbox-manager

Smartlead Inbox Manager

What it helps you do

Use this skill when managing Smartlead inboxes at scale: enabling or disabling warmup with correct ramp settings, bulk-setting signatures, tagging inboxes active vs insurance, or checking inbox health. Also use right after new inboxes arrive from zapmail-domain-setup-public.

by
@automatewithuday

Copy & sendv1.0

/smartlead-spintax

Smartlead Spintax Skill

What it helps you do

Use this skill when a cold email sequence needs Smartlead-compatible spintax ({option1|option2}) on subject lines, openers, CTAs, or transitions for deliverability, or when existing spintax may be producing broken sentences.

by
@automatewithuday

Copy & sendv1.0

/spam-word-checker

Spam Word Checker

What it helps you do

Use this skill when writing, reviewing, or QA-ing cold email copy for spam-trigger words, promotional pressure, fake urgency, and phishing-style phrasing that hurt deliverability. Runs on any draft during campaign-copywriting or as a standalone check before upload.

by
@automatewithuday

Infrastructurev1.0

/zapmail-domain-setup-public

Cold Email Domain Setup: Dynadot + Zapmail (Public Edition)

What it helps you do

Use this skill when setting up cold email infrastructure from zero: generating short domain names, checking availability and buying on Dynadot, switching nameservers, connecting domains on Zapmail, creating inboxes, and exporting them to Smartlead.

by
@automatewithuday

Find the job

Search by skill name or narrow the catalog to one GTM category.

Read the playbook

Review the exact formulas, workflows, scripts, and guardrails before you install it.

Add it to your agent

Download SKILL.md or install the public repository with the agent skills CLI.