DONE-FOR-YOU PIPELINE
We fill your calendar with qualified meetings.
Cold email, LinkedIn, and a dedicated calling team, all running as one system. Every meeting is double-verified before it reaches your calendar. You take the calls. We handle everything else.
15 minutes. We'll size your market on the call.
From signal to booked meeting
Jordan Lee · Northstar Labs
- Sourcedrunning
raised $12M Series Asignal · 2d ago - Enriched
- Sequenced
- Qualified
- Booked
4.9 average client rating
Trusted by 100+ B2B teams
Our GTM Stack
THE PROBLEM
Your B2B revenue shouldn't feel this unpredictable.
Across 100+ client engagements, the same three patterns keep showing up. They're almost always what's holding growth back.
Demand
Referrals are drying up
You can't predict when the next one is coming, or whether it's coming at all.
Execution
Outbound is harder than it looks
Building it in-house takes months, costs more than expected, and rarely works the first time.
Qualification
You're getting meetings that go nowhere
Half the calls on your calendar were never going to buy. Wrong budget, wrong authority, wrong timing. Your reps burn the week and close nothing.
WHY THIS WORKS
Anyone can book you a meeting. We book meetings worth taking.
Most outbound agencies hand you a positive reply and call it a lead. You find out on the call that there's no budget, no authority, and no timeline.
We do it differently. Every responsive prospect goes to a dedicated calling team whose only job is qualification. Each prospect is BANT-qualified live on the call, with MEDDIC fields captured for handoff. A second reviewer confirms the criteria before the invite goes out.
DOUBLE-VERIFIED MEETINGS
01 · Calling team
Qualified by phone
BANT live · MEDDIC fields captured
Budget · Authority · Need · Timing
No budget
Not booked02 · Second reviewer
Second check
Criteria and attendance are re-checked before the invite goes out.
Interest · Fit · Attendance
Your calendar
Booked only after both checks pass
No-shows chased and rebooked.
Every meeting, double-verified. If it doesn't pass, it doesn't get booked.
Your reps stop sitting through calls that were never going to close.
WHAT WE DO
One motion. Four parts. All handled.
01
We build custom account lists beyond standard databases
We use standard data providers where they fit, then build custom datasets from public records, filings, permits, registries, job posts, and buying signals when off-the-shelf coverage falls short.
What we deliver
- Custom source engineering: public records, filings, permits, registries, job posts
- Buying signals beyond standard database fields: hiring, funding, tech installs, job changes
- Waterfall enrichment and verification across multiple vendors
- Account scoring on timing, not just fit
- Full transparency on where every record came from and what it cost
Results we've driven
- Campaigns launched in markets without a suitable off-the-shelf list, using custom public sources
- Pipeline built from buying signals, not bulk sends
Custom database build
Stage 01
Map custom sources
Public records · filings · permits · registries · job posts
Stage 02
Add buying signals
Hiring · funding · tech installs · job changes
Stage 03
Enrich and verify
Multi-provider waterfall
Stage 04
Score accounts
Fit and buying timing
Stage 05
Document provenance
Source and cost attached to every record
Campaign-ready account database
Built around your market, not one provider.
02
We run outreach on every channel that fits
Email opens the door at volume. LinkedIn builds familiarity. Both run from the same account list, in sequence, as one campaign.
What we deliver
- Domains, mailboxes, DNS, and warm-up, set up properly
- Daily sending managed and inboxes monitored
- Sequences written for your offer, tested and iterated weekly
- LinkedIn touches sequenced alongside email
- One account list across every channel, not three disconnected campaigns
Multi-channel outreach sequence
- Name
- Jordan Lee
- Company
- Northstar Labs
- Connection requestDay 1•••
- Intro emailDay 1•••
- LinkedIn DMDay 3•••
- Follow-up emailDay 5•••
- Qualification callOn reply•••
03
Our calling team qualifies every lead before you see it
A dedicated team of callers whose only job is turning replies into meetings worth your time.
What we deliver
- Dedicated cold calling team, trained on your offer and your objections
- Every responsive prospect qualified by phone, not by form
- BANT-qualified live on the call, with MEDDIC fields captured for handoff
- Every meeting is double-verified before it hits your calendar
- Full context handed over: budget, authority, pain, timeline, next step
- No-show follow-up and rebooking handled for you
Results we've driven
- 2,700+ demos booked from a single system
- Every meeting is double-verified before it gets booked. No-shows chased and rebooked for you.
Lead qualification call
- Name
- Jordan Lee
- Company
- Northstar Labs
14:32
BANT live · MEDDIC handoff
Budget
confirmed: allocated this quarter
Authority
confirmed: decision maker on the call
Need
confirmed: active pain, current tool failing
Timeline
confirmed: evaluating this month
Verification 2
criteria re-checked before the invite goes out
verified twice · ready to book
verifiedDemo with Northstar Labs
Thu · 10:30 AM
no-shows chased and rebooked
04
We build the GTM engine that runs it
A custom Claude Code system turns your strategy into a repeatable GTM motion that learns from every campaign and sales conversation.
What we deliver
- A custom Claude Code GTM engine for ICP research, TAM building, signal scoring, outreach, campaign analytics, and sales intelligence
- Configured around your ICP, market, offer, proof, and sales process
- Data providers, enrichment, CRM, email, and LinkedIn connected into one operating flow
- Campaign and sales intelligence fed back into the ICP, scoring, and messaging agents
- Everything documented, transparent, and transferable
GTM engine
Runtime
Claude Code · custom GTM skills + agents
/ICP Research
queuedBuild the buyer model
8-component buyer personas built from data, not assumptions, using FITS
/tam-pull
queuedBuild the addressable market
Use data providers to pull and structure the TAM
/Signal Scoring
queuedPrioritize the right accounts
Intent signals, trigger mapping and lead prioritization
/people
queuedMap the buying committee
Find decision-makers, champions and recommenders
/draft-messages
queuedCreate message variants
Proven copy archetypes, variant strategies and signal personalization
/outreach
queuedLaunch coordinated outreach
Email and LinkedIn run together as one campaign
/campaign-analytics
queuedFind what is working
Performance analysis, winning-copy extraction and benchmarking
/sales-intelligence
queuedTurn sales activity into insight
Win/loss patterns, transcript analysis, objection mining and deal patterns
Output
Prioritized TAM · mapped buying committee · personalized campaigns
Continuous learning loop
Campaign and sales intelligence feeds back into the ICP, scoring and messaging agents to improve every run.
THE STACK
You get the best tools without buying any of them.
Running outbound properly takes eight to ten tools. Data, enrichment, verification, sending, LinkedIn, dialers, CRM sync, and reporting. Bought separately, that's a real monthly bill before anyone sends a single email, plus the time your team spends gluing it all together.
We're agency partners with the top tools in every category. You get access to all of it inside your engagement, with no contracts in your name and nothing to cancel when we're done.
No tool bloat. No annual lock-ins. No stack to manage.
PROGRAMMATIC ABM, BUILT IN
Warm your target accounts before your sales team reaches out.
For target account campaigns, we run programmatic display, video, and connected TV against your named account list before outreach begins. By the time the email lands, your name is familiar and the call gets answered.
We deploy this capability for campaigns with a defined list of high-value accounts, where account value and audience size justify a coordinated media layer.
- Display, video, and CTV targeted to your named accounts only
- Retargeting that tightens as accounts engage
- Direct DSP access through our own partnerships, with no minimum spend commitments
- Media billed at cost, never marked up
$250K in opportunity revenue reactivated from dormant accounts using this play.
Best for deal sizes above $25K with a defined target account list.
HOW IT WORKS
From kickoff to booked meetings.
Infrastructure takes two to three weeks. First meetings typically land in weeks four to six, with steady flow by month three.
Inbox warm-up
14 inboxes · 4 domains
week 1 / 3
- SPF
- DKIM
- DMARC
Sending volume
20% of target
domains connected · baseline volume
Week 1
Build the list
Lock the ICP, map sources, verify the list, and provision domains.
Weeks 2–3
Warm the infrastructure
Ramp sending capacity and approve sequences and call scripts.
Weeks 3–4
Launch outreach
Start email, LinkedIn, and calling with the highest-intent accounts.
Weeks 4–6
Book first meetings
Qualified meetings land while copy and targeting improve weekly.
Month 3+
Build steady flow
Signals sharpen, scripts improve, and cost per meeting falls.
RESULTS
What the system has produced.
2,700+
demos booked
Fintech, payroll
$250K
pipeline reactivated
Enterprise ABM
$30K
new MRR
Retail trading
SEE IF YOU QUALIFY
This works best if you fit here.
Good fit
- B2B with deal size above $10K
- A market of 20,000+ contacts, ideally 50,000+
- Someone on your team who can take the calls
- You want meetings, not a report about meetings
Not a fit
- You need results in under 30 days
- You're still finding product-market fit
- You're looking for the cheapest option
FAQ
Questions, answered.
Straight answers about pricing, qualification, delivery, and fit.
Ready to fill your calendar with qualified meetings?
Book a call and we'll show you what your market looks like, where your buyers actually are, and what a system would cost to run.
15 minutes. No pitch deck.