We build your pipeline and pre-qualify every lead in it.
Four services, one system. Signal-based outbound, content syndication, qualified demand, and programmatic ABM, matched to your deal size. We find the accounts with a reason to buy now, get their attention, and pre-qualify every lead. Your sales team gets qualified, interested leads to work, with the context to close them.
ABCDEFGH+100Trusted by 100+ B2B teams4.9 average client rating
The problem
Your B2B revenueshouldn't feel this unpredictable.
Across 100+ client engagements, the same patterns keep showing up. They're almost always what's holding growth back.
Referrals are drying up.
You can't predict when the next one is coming, or whether it's coming at all.
Outbound is harder than it looks.
Building it in-house takes months, costs more than expected, and rarely works the first time.
You're getting meetings that go nowhere.
Half the calls on your calendar were never going to buy. Wrong budget, wrong authority, wrong timing. Your reps burn the week and close nothing.
Why timing matters
Fit tells you who could buy.Signals tell you who's buying now.
Most lead generation starts with a static ICP. That tells you who could buy. It does not tell you why now. A company can fit your ICP perfectly and still have no reason to talk to you this quarter. We add account changes, market events, and engagement signals, so your team spends its time on the companies with a reason to care today.
Fit inputswhat everyone uses
Industry
B2B SaaS, Fintech
Headcount
50 to 500
Revenue
$5M to $100M
Geography
US, UK, DACH
Job title
VP Sales, CRO, Head of RevOps
Signal inputswhat we add
Recent funding
Hiring activity
Leadership changes
Technology changes
Expansion
Product launches
Relevant news
Category intent
Website activity
Every program
The five questions every program answers
5 questions
FitWho should we target?
SignalsWhy now?
EngagementWho is responding?
QualificationHow serious?
ActivationWhat should sales do next?
What we do
Four services. One system. Matched to your deal size.
Each one runs on its own. Together they become one coordinated account journey.
( 001 )
Signal-Based Outbound
Reach the right account when there's a reason to talk.
We build the list from live buying signals, run email and LinkedIn as one campaign, and put a dedicated calling team on every reply. Every meeting is double-verified before it hits your calendar.
Calling team qualifies every reply by phone. BANT live on the call, second reviewer before the invite goes out.
Best for
Lower and mid-ACV B2B teams where direct prospecting pays for itself.
( 002 )
Content Syndication
Turn your best content into measurable buyer engagement.
Enterprise buyers rarely go from a cold intro straight to a sales call. We put your research, reports, and guides directly in front of target buyers through email, calling, and programmatic, then qualify and nurture the accounts that engage.
Markets where buyers need useful information before they're ready for a sales conversation.
( 003 )
Qualified Demand
MQL. HQL. BANT. You set the bar.
You define what sales-ready means. We generate the demand, qualify every lead to that depth, QA it against your acceptance rules, and deliver it into your CRM with the business context attached.
Teams that need agreed qualification depth before sales accepts a lead.
( 004 )
Programmatic ABM
Warm the account before sales asks for the meeting.
For high-value accounts, one email or one call shouldn't carry the whole load. We run display, video, and CTV against your named accounts, coordinated with outreach, so by the time the email lands your name is familiar and the call gets answered.
High-value opportunities where deeper multi-channel account coverage is economically justified.
How it works
One engine under every service.
Every program works from the same target-account universe. Email, calling, content, qualification, and programmatic media become one coordinated account journey, not four disconnected campaigns.
Identify
Build the ICP, target-account universe, and buying committees.
ICP and account universe
Entry · Firmographic filters
Filter · Technographic
Source · Internal private database
Build account universe
Configuring universe
Industry
B2B SaaS, Fintech
Headcount
50 to 500
Revenue
$5M to $100M
Geography
US, UK, DACH
Job title
VP Sales, CRO, Head of RevOps
Sources
Data providers, private database
Universe built
Universe built
Universe built
Score
Combine firmographic fit with relevant account signals.
Scoring3/3
Account and whyScore
Larkfield Logistics94Tier 1
Hiring Cloud Security Engineers
Pricing page visit, high intent
Infrastructure team expanding
Brightwater Software71Tier 2
Relevant technology detected
Ridgeline Manufacturing48Tier 3
Fit only, no signals
Priority tier ready
Priority tier ready
Warm
Build familiarity through matched-audience programmatic media.
Warm2/4
Pipeline you can forecast.
For RevOps teams at growing B2B companies.
See how
Ad
Display, matched audience
Video, 15s and 30s
CTV, named accounts
Retargeting, engaged visitors
Audience active
Audience active
Engage
Activate useful content through email, tele, and programmatic distribution.
Outreach3/5
Email sequence
LinkedIn touch
Calling team dial
Programmatic air cover
Retargeting, engaged visitors
Engagement tracked
Engagement tracked
Qualify
Apply client-defined MQL, HQL, or BANT criteria.
Live call, Head of InfrastructureHQL
Budget confirmed
Authority confirmed
Need confirmed
Timing this quarter
Call recorded, notes attached
Second reviewerPending
Rules applied
Rules applied
Expand
Find additional stakeholders across engaged accounts.
Larkfield Logistics
Buying committee
HISLIPCF
Head of InfrastructureEngaged
Security LeadEngaged
IT ProcurementEngaged
CFOAdded
Lookalike mapping
Entry · Closed-won accounts
Filter · Shared traits
Build lookalike audience
Modelled on
Seed
12 closed-won accounts
Traits
Industry, stack, size
Matches
340 accounts
Committee mapped
Committee mapped
Committee mapped
Activate
Prioritise the accounts showing the strongest mix of fit, signals, and engagement.
Sales activation
Entry · Engaged accounts
Filter · Tier 1 fit and signals
Activate for sales
Activating Larkfield Logistics
Priority
Tier 1
Why
3 signals, 3 stakeholders engaged
Play
Sales Activation
Owner
Account executive
Next
Book discovery this week
Sales motion ready
Sales motion ready
Sales motion ready
Hand off
Give sales the reason the account deserves attention, not just another contact record.
#sales-handoffs
Martechs GTM Engine APP
Larkfield Logistics
Logistics, 1,200 employees
94High Priority
Why now
Hiring Cloud Security Engineers, infrastructure team expanding
Account value justifies coordinated multi-channel engagement.
included optional selective
Results
What the system has produced.
2,700+
demos booked
Fintech, payroll
$250K
pipeline reactivated
Enterprise ABM
$30K
new MRR
Retail trading
Why Martechs
Anyone can send you leads.We send you accounts worth working.
We don't start with a list.
We start with an account universe and decide which accounts deserve attention.
Signals create timing.
Funding, hiring, technologies, and company events explain why an account matters today.
We don't depend on one channel.
Email, phone, content, and programmatic work together around the same accounts.
We create engagement.
We distribute useful content instead of hoping the right buyer finds it.
We qualify to your standard.
MQL, HQL, and BANT programs follow your criteria, not a generic lead definition.
We think at the account level.
One engaged contact is useful. Three engaged stakeholders at the same company is a deal.
The stack
You get the best tools without buying any of them.
Running outbound properly takes eight to ten tools. Data, enrichment, verification, sending, LinkedIn, dialers, CRM sync, and reporting. Bought separately, that's a real monthly bill before anyone sends a single email, plus the time your team spends gluing it all together.
We're agency partners with the top tools in every category. You get access to all of it inside your engagement, with no contracts in your name and nothing to cancel when we're done.
No tool bloat. No annual lock-ins. No stack to manage.
See if you qualify
This works best if you fit here.
Good fit
B2B with a proven offer and a market you can describe
A sales team ready to work qualified, interested leads
You want meetings and pipeline, not a report about them
Deal size and sales cycle that justify researched, coordinated acquisition
Not a fit
You're still finding product-market fit
Nobody owns sales follow-up
You're looking for the cheapest option
You need guaranteed meetings, pipeline, or revenue
FAQ
Questions, answered.
Straight answers about programs, delivery, and fit.
Which program is right for us?
It depends on your deal size and how your buyers buy. Direct prospecting works when the economics support a conversation from the first touch. Longer cycles with more stakeholders usually need content, qualification, and account-level media first. We'll tell you on the call which one fits, and it's often the smallest one.
How much does this cost?
Priced per program. Scope depends on the services, audience, channels, qualification depth, and media involved. Signal-Based Outbound has published pricing on its page. Media spend for advertising is always separate and billed at cost.
How long until we see results?
Signal-Based Outbound has a published timeline: infrastructure and warm-up take two to three weeks, first meetings typically land in weeks four to six, and steady flow by month three. Content, qualified demand, and ABM programs depend on audience, content, approvals, and media setup, so we scope the timeline with you before launch.
Do you offer programmatic and ABM advertising?
Yes. We run display, video, and CTV against your named account list through our own DSP partnerships, with no minimum spend commitments. We'll tell you on the call whether it makes sense for your deal size.
How much should we budget for ads?
Media spend is separate and goes directly to the platforms. Because we target only your named accounts rather than a broad audience, we recommend starting budgets of $3,000 to $10,000 per month, scaled to your list size and deal value.
Do we need to buy any tools?
No. We're agency partners with the tools we use, so everything runs inside the engagement. Nothing is contracted in your name and there's nothing to cancel when we're done.
Do we own the assets if we leave?
Yes. You own everything that can be cleanly transferred: lists, scripts, content audiences, and all campaign data, with full access and transparency throughout. On request, your email infrastructure is built for you to own from day one.
Can you integrate with our CRM?
Yes. We integrate with most major CRMs including Salesforce, HubSpot, Attio, and Close, with two-way data sync.
What if our buyers aren't in the usual databases?
That's where we do our best work. We build lists from public records, filings, permits, and custom sources for markets where standard providers have limited coverage.
Do you replace our sales team?
No. We find the accounts, run the outreach, and pre-qualify every lead so your sales team only works qualified, interested buyers. You still need a credible offer and a team to advance and close those leads.
Book a call and we'll show you what your market looks like, where your buyers actually are, which program fits your deal size, and what it would cost to run.
