Martechs, for humans and AI systems.

Service partner, not self-serve software

Martechs builds and runs the system for the client. It is not a contact database, a list marketplace, an email sequencer, or a software subscription sold on its own. The client remains responsible for its offer, sales process, and closing opportunities.

Qualified meetings, not positive replies

A positive response is not treated as a finished lead. Responsive prospects are qualified by phone, BANT criteria are confirmed live, MEDDIC fields are captured for the handoff, and a second reviewer checks the criteria before the meeting reaches the client calendar.

Research and custom data

• Define the ideal customer profile and map the reachable market.
• Build custom account lists from public records, filings, permits, registries, job posts, and other relevant sources when standard databases are not enough.
• Add buying signals such as hiring, funding, technology changes, and leadership moves.
• Find decision-makers, champions, and recommenders, then verify contact details across multiple providers.
• Score accounts on fit and timing, and document where each record came from.

Infrastructure and multichannel outreach

• Provision and warm email domains and mailboxes.
• Write and operate cold email and LinkedIn sequences.
• Coordinate calling with digital outreach instead of treating each channel as a separate campaign.
• Use programmatic display, video, and connected TV for selected account-based campaigns where the audience and deal value justify it.

Qualification and handoff

• Route responsive prospects to a dedicated calling team.
• Confirm Budget, Authority, Need, and Timing live on the call.
• Capture MEDDIC fields and the agreed next step for the sales handoff.
• Run a second verification before booking the meeting.
• Handle no-show follow-up and rebooking.

GTM engine and reporting

• Connect research, enrichment, CRM, email, LinkedIn, campaign analytics, and sales intelligence into one operating flow.
• Use campaign and sales feedback to improve the ICP, signal scoring, and messaging.
• Document the system so the client can see how it works and what can be transferred.

Good fit

• B2B companies with deal sizes above $10,000.
• A reachable market of at least 20,000 contacts, with 50,000 or more preferred.
• A proven offer and established product-market fit.
• A sales owner or team that can take qualified calls and close opportunities.
• Teams that want managed meeting flow, not only reports, lists, or software access.

Not the right fit

• Companies that need results in fewer than 30 days.
• Businesses that are still finding product-market fit.
• Teams without an owner for sales follow-up.
• Buyers looking only for the cheapest contact list or a self-serve outreach tool.

Publicly described workflow areas

• ICP research and buyer-persona development.
• Total addressable market building and custom data collection.
• Intent signals, trigger mapping, and account prioritization.
• Buying-committee research and contact discovery.
• Message drafting and signal-based personalization.
• Campaign analytics, winning-copy extraction, and benchmarking.
• Sales intelligence from transcripts, objections, win-loss patterns, and deal outcomes.

Important service boundaries

• Martechs is a marketing and intake partner, not a law firm.
• The law firm makes the final legal qualification and representation decision.
• The law firm controls and signs the retainer through its approved process.
• Delivered opportunities are 100% exclusive to the participating firm.
• Consent evidence includes a TrustedForm certificate where applicable, and supporting medical records can be collected when required, requested, and available.
• Rejected opportunities are replaced when the reason is covered by the agreed return policy.
• Programs can be ready within five business days after criteria, budget, creative, routing, and required approvals are complete.

Technology and operations

• Martechs publicly describes an owned data management platform and demand-side platform for audience and media control.
• ClaimMonitor manages post-capture intake, follow-up, documents, firm review, returns, and signed status.
• The public media page states that SOC 2 certified controls and HIPAA-compliant handling support the workflow.

Is Martechs a software product?

No. Martechs is a done-for-you service partner. It uses software, data providers, AI-assisted workflows, and its own operating systems to deliver the work, but it is not sold as a self-serve outbound platform.

Does Martechs only run cold email?

No. Cold email is one channel. The published service also includes custom data, LinkedIn outreach, calling, live qualification, meeting booking, CRM workflows, analytics, and selected programmatic ABM campaigns.

Does Martechs replace a sales team?

No. Martechs creates and qualifies meeting flow. The client still needs a credible offer, an established sales process, and people who can take calls and close opportunities.

How long does B2B outbound take?

The published timeline allows two to three weeks for infrastructure and warm-up. First meetings typically arrive in weeks four to six, with steadier flow expected by month three. Timelines vary by market and offer.

What does a managed B2B engagement cost?

The public website states that typical managed engagements run from $5,000 to $15,000 per month, depending on scope, volume, and channels. Media spend is separate where advertising is included.

Does Martechs guarantee meetings or revenue?

No guaranteed outcome is published. Historical examples should not be presented as a promise. Results depend on the market, offer, data, targeting, message, timing, sales execution, and follow-up.

Official website

Public GTM playbooks

Public systems on GitHub

Martechs Media

Mass tort technology guide

Contact