The problem
Why this system exists
Most AI-assisted GTM work lives in one-off chats. The methodology changes from session to session, campaign learnings disappear, and each new task starts from zero.
Claude Code Skills
GTM Flywheel
Fifteen structured Claude Code skills that turn ICP research, signal scoring, outbound copy, campaign analytics, and sales intelligence into one compounding GTM system.
The outcome
What it produces
A versioned set of operating skills with scoring models, decision trees, templates, and quality checks that Claude Code can apply consistently to your own data.
System overview
How the playbook moves from input to outcome.
Each stage has one job. The sequence stays visible while the active state moves through the system.
Compounding GTM systemFive connected stages
GTM flywheelLearn. Improve. Repeat.
GTM flywheel- 01ICP Research
- 02Signal Scoring
- 03Cold Email
- 04Campaign Analytics
- 05Sales Intelligence
Inside the system
Five pillars. Fifteen operational skills.
Select a skill to inspect its method and output.
01Cold Email
02ICP Research
03Signal Scoring
04Campaign Analytics
05Sales Intelligence
Inputs
What the system needs
- Your ICP and personas
- Campaign performance data
- Sales-call transcripts
- Offer, proof, and positioning
Outputs
What comes out
- Tiered ICP matrices and buyer personas
- Signal-based account priority queues
- Multi-step outbound sequences
- Campaign diagnostics and benchmarks
- Objection, transcript, and deal-pattern intelligence
Inside the repository
The important pieces, without the file-system noise.
The explainer shows the operating structure. The repository remains the source of truth for complete setup and implementation details.
gtm-flywheel/
- 01CLAUDE.md: workspace configuration
- 02cold-email/: copy, sequencing, personalization
- 03icp-research/: matrices, personas, qualification
- 04signal-scoring/: intent, triggers, prioritization
- 05campaign-analytics/: diagnostics and benchmarks
- 06sales-intelligence/: transcripts, objections, deals
Guardrails
What the system deliberately protects.
- Each skill follows a consistent SKILL.md structure.
- Frameworks adapt to your data instead of inventing company context.
- Quality checks and scoring rubrics are part of the operating method.
- The files remain portable, versioned, and inspectable.
Quick start
From repository to first useful run.
- 01Clone the repository and open it in Claude Code.
- 02Choose one of the fifteen GTM skills.
- 03Give Claude your real ICP, campaign, or sales context.
- 04Apply the output and feed results back into the flywheel.
Adapt the system
Want a version built around your market, tools, and sales process?
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