Skip to main content
Martechs

Service 02 · Content syndication

Give target buyers a lower-friction reason to engage first. Then qualify and nurture the accounts that respond, before sales steps in.

Book a callSee how it works

15 minutes. Bring your best asset.

  1. 01TargetedAccounts and personas defined
  2. 02DistributedEmail, tele, programmatic
  3. 03EngagedAsset requested
  4. 04QualifiedProfile and interest captured
  5. 05ActivatedSurfaced to sales

Why this works

Enterprise buyers rarely go from cold intro to sales call.

Sometimes the better first interaction is useful information.

Instead of asking every target account for a meeting, we give them a reason to engage that costs them nothing. That interaction tells us who's interested, captures qualification, and keeps building engagement before sales gets involved.

We do not publish an asset and wait for someone to find it. We create distribution.
What we distribute
  • Research
  • Benchmark reports
  • Whitepapers
  • Guides
  • Webinars
  • Case studies
  • Evaluation frameworks

We distribute your content directly to the people and accounts you want to influence.

Report cover artwork, orange contour lines on dark paper

Benchmark report · PDF

2026 RevOps Benchmark

How 400 B2B teams run pipeline this year.

Martechs32 pages
LiveWebinar · Forecasting pipeline in 2026148 attending
Report cover artwork, orange contour lines on dark paper
MhMartechs host
GsGuest speaker
RlRevOps lead
Leave
MartechsDistribution2/3
  1. Email campaign to ICP contacts
  2. Calling team introduces the asset
  3. Programmatic to named accounts

How it works

From target account to measurable engagement.

  1. Target accounts

    Define the companies, roles, and personas the campaign needs to reach.

    Campaign builder

    1. Entry · Target list
    2. Filter · ICP fit
    3. Build audience
    Configuring audience
    Companies
    1,240
    Roles
    VP Ops, RevOps
    Personas
    3
    Tags
    benchmark_2026
    Audience ready

  2. Activate distribution

    Introduce the content through email, tele outreach, and programmatic media. No waiting for passive discovery.

    MartechsDistribution2/3
    1. Email campaign
    2. Tele outreach
    3. Programmatic media

  3. Content engagement

    The prospect requests, opens, or interacts with the asset.

    Report cover artwork, orange contour lines on dark paper

    Asset requested · PDF

    2026 RevOps Benchmark

    How 400 B2B teams run pipeline this year.

    Martechs32 pages

  4. Qualification

    Capture the profile, interest, or qualification information you require.

    Qualification
    • Profile captured
    • Interest confirmed
    • Your fields answered

  5. Nurture

    Continue the conversation with relevant content instead of forcing a sales meeting.

    LiveWebinar · Forecasting pipeline in 2026148 attending
    Report cover artwork, orange contour lines on dark paper
    MhMartechs host
    GsGuest speaker
    RlRevOps lead
    Leave

  6. Account scoring

    Combine engagement across contacts to see which accounts are heating up.

    Account scoringContacts engaged
    • Northstar Labs · 3 contacts
    • Brightwater Software · 1 contact
    • Ridgeline Manufacturing · 0

  7. Sales activation

    Surface the contacts and accounts with enough engagement or qualification for sales to follow up.

    MartechsSales activation2/3
    1. Engaged contacts surfaced
    2. Account context attached
    3. Handed to sales in your CRM

Three ways we activate an asset

  • Email-activated

    Relevant ICP contacts get targeted campaigns that introduce the content around a problem you solve. Every open and request becomes a first-party engagement signal.

  • Tele-activated

    Our calling team introduces the asset, confirms interest, and delivers it by email or a dedicated landing page.

  • Programmatic

    Defined target accounts see the asset before, during, and after the campaign, so the brand and the topic are familiar when the email lands.

Deliverables

A content campaign built to create engagement, not just downloads.

  • Campaign audience.A defined ICP audience built around the accounts and personas you want to influence.
  • Asset activation.Distribution built around your research, guides, reports, webinars, or other high-value content.
  • Multi-channel distribution.Email, tele, and programmatic working around the same campaign.
  • Engagement and qualification data.Who engaged, what they requested, and the qualification captured.
  • Account-level reporting.Engagement across contacts inside the same target account, not just a list of names.
Outcomes
  1. 1Engaged contacts
  2. 2Engaged accounts
  3. 3First-party engagement
  4. 4Qualified demand

Fit

This works best if you fit here.

Mid-market and enterprise B2B companies with longer sales cycles, higher ACVs, and buyers who need education before they're ready for a commercial conversation.

You'll need

At least one asset worth reading, and someone who can act on the engaged accounts we surface.

Related services

Put your best content in front of the accounts that matter.

Book a call. Bring the asset you're proudest of, and we'll show you which accounts should see it and how we'd measure what happens next.

Book a callSee which program fits

15 minutes. No pitch deck.