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Martechs

Service 04 · Programmatic ABM

For high-value accounts, one email or one phone call shouldn't carry the whole load. We run display, video, and CTV against your named accounts before and alongside outreach, so the brand is familiar when the conversation starts.

Book a callSee how it works

15 minutes. Bring your target account list.

  1. 01NamedYour target account list
  2. 02MatchedActivated across devices
  3. 03WarmedDisplay, video, CTV
  4. 04RetargetedEngaged people kept warm
  5. 05AnsweredSales calls a familiar name

Why this works

One account. Multiple exposures. Coordinated with sales.

Programmatic ABM gives us another way to influence the accounts your sales team cares about. Using audience matching, your target-account list, CRM audience, or first-party data is activated through programmatic media across screens and devices.

Use cases
  • Target account awareness
  • Content promotion
  • Retargeting
  • Sales air cover
  • Account progression

By the time the email lands, your name is familiar and the call gets answered.

Ad creative artwork, orange sphere among cream shapes

Pipeline you can forecast.

For RevOps teams at growing B2B companies.

See how
Ad
Ad creative artwork, orange sphere among cream shapes

Pipeline you can forecast.

See how
Ad creative artwork, orange sphere among cream shapes

Pipeline you can forecast.

See how
Ad creative artwork, orange sphere among cream shapes

Pipeline you can forecast.

See how

Pipeline you can forecast.

Sponsored

0:040:15
MartechsAccount coverage2/4
  1. Display, matched audience
  2. Video, 15s and 30s
  3. CTV, named accounts
  4. Retargeting, engaged visitors

How it works

How we build account coverage.

These tactics overlap. They don't always run in strict sequence.

  1. Define the account universe

    Start with the named accounts, CRM audience, or first-party dataset the campaign needs to influence.

    Audience builder

    1. Entry · Named accounts
    2. Filter · Deal size
    3. Match audience
    Configuring audience
    Named accounts
    250
    CRM audience
    Synced
    First-party
    Website visitors
    Devices
    Desktop, mobile, TV
    Audience matched

  2. Match the audience

    Activate that audience across programmatic inventory and devices.

    MartechsAudience match2/3
    1. Display
    2. Video
    3. CTV

  3. Warm the account

    Build repeated familiarity before or alongside outbound and sales activity.

    Ad creative artwork, orange sphere among cream shapes

    Pipeline you can forecast.

    See how

    Pipeline you can forecast.

    Sponsored

    0:040:15

  4. Promote relevant content

    Use reports, research, and educational content to create a lower-friction path to engagement.

    Report cover artwork, orange contour lines on dark paper

    2026 RevOps Benchmark

    Get the report

  5. Retarget engagement

    Keep reaching the people who interact with the website, content, or campaign.

    MartechsRetargeting2/3
    1. Website visitors
    2. Content engagers
    3. Campaign responders

  6. Support sales

    Keep the brand visible while sales works active accounts and opportunities.

    Sales air cover
    • Active accounts
    • Open opportunities

    Brand visible while sales works the account.

What's included

Your accounts only. Your spend, at cost.

  • Display, video, and CTV targeted to your named accounts only
  • Retargeting that tightens as accounts engage
  • Direct DSP access through our own partnerships, with no minimum spend commitments
  • Media billed at cost, never marked up

$250K

in opportunity revenue reactivated from dormant accounts using this play.

Budget

Media spend is separate and goes directly to the platforms. Because we target only your named accounts rather than a broad audience, we recommend starting budgets of $3,000 to $10,000 per month, scaled to your list size and deal value.

Deliverables

Account-level media built around the accounts sales cares about.

  • Matched target audience.Your named-account, CRM, or first-party audience, activated.
  • Programmatic media activation.Matched audiences reached across relevant digital inventory.
  • Account warming.Familiarity built before and during outbound or sales activity.
  • Content promotion.Useful reports, research, and educational assets put in front of target accounts.
  • Retargeting and sales air cover.Engaged audiences kept warm while sales works the account.
Outcomes
  1. 1Account reach
  2. 2Account engagement
  3. 3Content consumption
  4. 4Website engagement
  5. 5Sustained account visibility

Fit

This works best if you fit here.

Enterprise and high-ACV B2B teams where a small number of high-value accounts justify deeper, repeated account-level engagement.

Best for deal sizes above $25K with a defined target account list.

Related services

Make sure they've heard of you before you call.

Book a call. Bring your target account list and we'll tell you honestly whether account-level media makes sense for your deal size, and what it would cost to run.

Book a callSee which program fits

15 minutes. No pitch deck.