Cold email, LinkedIn, and a dedicated calling team, all running as one system from live buying signals. Every lead is pre-qualified by phone and every meeting double-verified before it reaches your calendar. Your sales team works qualified, interested buyers. We handle everything else.
ABCDEFGH+100Trusted by 100+ B2B teams4.9 average client rating
SourcedSignal matched
EnrichedEmail found
SequencedReplied
QualifiedVerification 1 · Live call, calling team
BookedVerification 2 · Confirmed before invite
Why this works
Anyone can book you a meeting.We book meetings worth taking.
Most outbound agencies hand you a positive reply and call it a lead. You find out on the call that there's no budget, no authority, and no timeline.
We do it differently. Every responsive prospect goes to a dedicated calling team whose only job is qualification. Each prospect is BANT-qualified live on the call, with MEDDIC fields captured for handoff. A second reviewer confirms the criteria before the invite goes out.
Every meeting, double-verified. If it doesn't pass, it doesn't get booked.
Your reps stop sitting through calls that were never going to close.
01Calling team
Qualified by phone
BANT live · MEDDIC fields captured
Budget
Authority
Need
Timing
02Second reviewer
Second check
Criteria and attendance are re-checked before the invite goes out.
Interest
Fit
Attendance
RejectedNo budgetNot booked
Your calendar
Booked only after both checks pass.
Verified twiceNo-shows chased and rebooked
Static ICP vs signal-led outbound
Fit is not the same as timing.
We go far beyond buying a list and sending sequences. Every account is researched, enriched, and scored against both ICP fit and real-world buying signals. Accounts with stronger signals go first. The message changes based on why the account is relevant now.
Traditional outbound
“You fit our ICP. Want to talk?”
Targeting is based on firmographics, role, and company fit.
Fit inputswhat everyone uses
Industry
B2B SaaS, Fintech
Headcount
50 to 500
Revenue
$5M to $100M
Geography
US, UK, DACH
Job title
VP Sales, CRO, Head of RevOps
FitTiming
Signal-led outbound
“You fit our ICP, and something changed that makes this relevant now.”
Timing signals prioritise the account and give the outreach a real reason to exist.
Signal inputswhat we add
Fit inputsIndustry, Headcount, Revenue, Geography, Job title
SignalRecent funding
SignalHiring activity
SignalNew job openings
SignalLeadership changes
+9 more signals
FitTiming
Signals we work from
Recent funding
Hiring activity
New job openings
Leadership changes
Technology installed
Technology removed
Expansion
Company growth
Product launches
Relevant news
Competitor activity
Category intent
Custom signals
Recent funding
Hiring activity
New job openings
Leadership changes
Technology installed
Technology removed
Expansion
Company growth
Product launches
Relevant news
Competitor activity
Category intent
Custom signals
What we do
One motion. Four parts. All handled.
01
We build custom account lists beyond standard databases
We use standard data providers where they fit, then build custom datasets from public records, filings, permits, registries, job posts, and buying signals when off-the-shelf coverage falls short.
What we deliver
Custom source engineering: public records, filings, permits, registries, job posts
Combine ICP fit, signal strength, and recency to decide which accounts get attention first.
Scoring3/3
AccountSignalsScore
Northstar Labs394Tier 1
Brightwater Software171Tier 2
Ridgeline Manufacturing048Tier 3
Prioritised account universe
Prioritised account universe
Buying committee
Map the people most likely to own, influence, or evaluate the problem you solve.
Northstar Labs
Buying committee
JLROSE
Jordan LeeOwns the problem
RevOps leadInfluences
Sales engineerEvaluates
Buying committee mapped
Buying committee mapped
Contextual outreach
Build the message around the specific reason the account is relevant now, not the same sequence for everyone.
Why now
Raised $12M Series A · 2d ago
Connection requestDay 1
Intro emailDay 1
LinkedIn DMDay 3
Follow-up emailDay 5
Reply received
Reply received
Qualification
Confirm genuine interest by phone and whether the account is worth progressing.
Live call14:32
Jordan Lee, Northstar Labs
Budget
Authority
Need
Timeline
Second reviewerPassed
Qualified by phone
Qualified by phone
Meeting
Hand the conversation to sales with the account context that created it.
Calendar inviteVerified twice
Demo with Northstar Labs, Thu 10:30 AM
Context handed over
Budget
Authority
Pain
Timeline
Next step
Handed to sales with context
How it works
From kickoff to booked meetings.
Infrastructure takes two to three weeks. First meetings typically land in weeks four to six, with steady flow by month three.
Week 1
Build the list
Lock the ICP, map sources, verify the list, and provision domains.
Weeks 2–3
Warm the infrastructure
Ramp sending capacity and approve sequences and call scripts.
Weeks 3–4
Launch outreach
Start email, LinkedIn, and calling with the highest-intent accounts.
Weeks 4–6
Book first meetings
Qualified meetings land while copy and targeting improve weekly.
Month 3+
Build steady flow
Signals sharpen, scripts improve, and cost per meeting falls.
The stack
You get the best tools without buying any of them.
Running outbound properly takes eight to ten tools. Data, enrichment, verification, sending, LinkedIn, dialers, CRM sync, and reporting. Bought separately, that's a real monthly bill before anyone sends a single email, plus the time your team spends gluing it all together.
We're agency partners with the top tools in every category. You get access to all of it inside your engagement, with no contracts in your name and nothing to cancel when we're done.
No tool bloat. No annual lock-ins. No stack to manage.
Inbox warm-up14 inboxes · 4 domains
SPF
DKIM
DMARC
Ramp, % of target
Week 1
20%
Week 2
60%
Week 3
100%
Multi-provider enrichment waterfall
Email
Hunterno match
Prospeofound
Findymailnot needed
Phone
ContactOutno match
LeadMagicfound
Our vendor contracts, nothing in your name.
Deliverables
A prioritised outbound system, not another static list.
Prioritised account universe.Accounts ranked by ICP fit, timing signals, and recency.
Signal-based scoring.A clear reason why one account deserves attention before another.
Buying committee mapping.The people who own, influence, or evaluate the problem.
Contextual outreach.Messaging built around what changed at the account.
Qualified meetings.Double-verified, with budget, authority, pain, timeline, and next step handed over.
Outcomes
1Qualified conversations
2Meetings
3Opportunities
4Pipeline
Results
What the system has produced.
2,700+
demos booked
Fintech, payroll
$250K
pipeline reactivated
Enterprise ABM
$30K
new MRR
Retail trading
See if you qualify
This works best if you fit here.
Good fit
B2B with deal size above $10K
A market of 20,000+ contacts, ideally 50,000+
A sales team ready to work pre-qualified, interested leads
You want meetings, not a report about meetings
Not a fit
You need results in under 30 days
You're still finding product-market fit
You're looking for the cheapest option
FAQ
Questions, answered.
Straight answers about pricing, qualification, delivery, and fit.
How much does this cost?
Pricing depends on scope, volume, and channels. Typical managed engagements run $5,000 to $15,000 per month, customized to what you need.
What makes a meeting “qualified”?
Each prospect is BANT-qualified live on the call, with MEDDIC fields captured for handoff. A second reviewer confirms the criteria before the invite goes out, so every meeting is double-verified. You get full context on every meeting: who they are, what hurts, what they've budgeted, and the agreed next step.
How long until we see meetings?
Infrastructure and warm-up take two to three weeks. Most clients see first meetings in weeks four to six and a steady flow by month three. Timelines vary with market size and deal complexity.
Do you offer programmatic and ABM advertising?
Yes, as an add-on for account-based campaigns. We run display, video, and CTV against your named account list through our own DSP partnerships, with no minimum spend commitments. We'll tell you on the call whether it makes sense for your deal size.
How much should we budget for ads?
Media spend is separate and goes directly to the platforms. Because we target only your named accounts rather than a broad audience, we recommend starting budgets of $3,000 to $10,000 per month, scaled to your list size and deal value.
Do we need to buy any tools?
No. We're agency partners with the tools we use, so everything runs inside the engagement. Nothing is contracted in your name and there's nothing to cancel when we're done.
Do I own the assets if I leave?
Yes. You own everything that can be cleanly transferred: lists, scripts, and all campaign data, with full access and transparency throughout. On request, your email infrastructure is built for you to own from day one.
Can you integrate with our CRM?
Yes. We integrate with most major CRMs including Salesforce, HubSpot, Attio, and Close through integration software, with two-way data sync.
Is my market big enough for this to work?
We see the best results above 50,000 contacts but can work with as few as 20,000. If you're unsure, we'll size your market on the call.
What if my buyers aren't in the usual databases?
That's where we do our best work. We build lists from public records, filings, permits, and custom sources for markets where standard providers have limited coverage.
Programmatic ABM, built in
Warm your target accounts before your sales team reaches out.
For target account campaigns, we run programmatic display, video, and connected TV against your named account list before outreach begins. By the time the email lands, your name is familiar and the call gets answered.
Best for deal sizes above $25K with a defined target account list.
