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Martechs

Intent Intelligence

Cybersecurity Intent Pipeline

Combines Reddit conversations and LinkedIn activity to surface cybersecurity buying signals, qualify accounts, enrich contacts, and notify teams about high-intent leads.

The problem

Why this system exists

High-intent security conversations happen across public communities, hiring activity, leadership changes, and company posts, but the signals are fragmented and difficult to prioritize.

The outcome

What it produces

A configurable seven-stage workflow that captures public intent, scores it, applies FITS qualification, enriches accounts, and surfaces the strongest opportunities.

System overview

How the playbook moves from input to outcome.

Each stage has one job. The sequence stays visible while the active state moves through the system.

01

Collect

Scan Reddit and LinkedIn sources for relevant activity.

02

Filter

Remove noise before spending AI-scoring resources.

03

Score

Classify signals and suggest an outreach direction.

04

Qualify

Apply firmographic, intent, technographic, and structural fit.

05

Enrich

Attach companies, people, supporting evidence, and contact paths.

06

Notify

Surface the strongest qualified leads for human action.

Reddit conversations
LinkedIn jobs
New security leaders
Company posts

Unified signal layer

Collect · deduplicate · score

FITS qualification

Firmographic82
Intent94
Technographic76
Structural88

Preview complete

Unlock the full Cybersecurity Intent Pipeline playbook.

See the implementation details that turn the overview into a working system.

  • Inputs and outputs
  • Repository structure
  • Guardrails and setup steps

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